The SCAMPER model

The SCAMPER model

Assignment number 2 this week is to research the history of the fast food chain McDonald’s by using the Internet, and to explain which parts of the SCAMPER model are evident in its development onto its current success. The SCAMPER method is there for you to use as a helpful tool, put into a system. It will help you think differently, encourage you to be more daring and think freer, so you can improve your product and more. First I will share with you what the SCAMPER method stands for.

  • Substitute.
  • Combine.
  • Adapt.
  • Modify/Magnify
  • Purpose/Put it to another use.
  • Eliminate.
  • Reverse/Rearrange.

Substitute something.
Remove some part of the accepted situation, thing, or concept and replace it with something else.

  • Replace it with something else, or remove some part of the object.
  • What materials can you substitute to or swap to improve the product.
  • If you change how you feel towards this product, what will happen?
  • Can this product be used somewhere else? Or as a substitute for something else?
  • Can the rules about this product be substituted?
  • What other process or product can you use?

Combine it with something else.
Join, affiliate, or force together two or more elements of your subject matter and consider ways that such a combination might move you toward a solution.

  • What can you combine to maximize the usage of the product?
  • Can you make a new approach to this product by combining talent and other resources?
  • What if you combine some other purposes or objectives to the product.
  • What if you combine the product with another to create something else, what will happen?

Adapt something to it
Change some part of your problem so that it works where it did not before. 

  • Is the product like something else?
  • What can you adapt to the product so it can have another purpose or be used as something else?
  • Is there someone or something you can emulate to adapt the product you have?
  • Is there something else that is like your product?
  • Can you put your product into another context?
  • Is there some other products or ideas that you can use for inspiration?

Modify/Magnify it.
Consider many of the attribute of the thing you’re working on and change them, arbitrarily, if necessary. Attributes include: size, shape, other dimensions, texture, color, attitude, position, history, and so on.

  • Can you change the look and feeling about the product, or maybe the shape?
  • Is there something you can add to modify the product?
  • Is there something you can highlight or emphasize to make the product more valuable?
  • Are there elements to your product you can strengthen to create something new and different?

Purpose/put it to another use.
Modify the intention of the subject. Think about why it exists, what it is used for, what it’s supposed to do. Challenge all of these assumptions and suggest new and unusual purposes.

  • What if you can use the product somewhere else? Maybe in another business or industry.
  • Is the product recyclable? Maybe you can make something new out of the waste?
  • Is there someone else that can use this product?
  • In another setting, can this product behave differently?

Eliminate something.
Arbitrarily remove any or all elements of your subject, simplify, and reduce to core functionality.

  • Is there some way you can tone down your product?
  • Maybe you can simplify your product?
  • Can you make your product smaller, funnier, lighter, and faster?
  • If you take away a part of your product, what will happen then?
  • What rules, parts or features can you eliminate?

Reverse or Rearrange it.
Change the direction or orientation. Turn it upside-down, inside-out, or make it go backwards, against the direction it was intended to go or be used. Rearrange is similar to Reverse, modify the order of operations or any other hierarchy involved.

  • Try to do the opposite with what you are doing right now?
  • Can you reorganize the product in another way?
  • Can you change the roles or rearrange them?
  • Is there any components you can substitute to change the order of your product?
  • What will happen if you reversed the processes or sequenced how things work now differently?

So, there you have it, The SCAMPER model! I have now researched the internet and found which parts of the SCAMPER model I believe have made an impact in McDonald’s success, but first a little introduction in to McDonald’s timeline through the years, you can read about McDonald’s here: