Third question in our learning activity – Understanding positioning week 4/5.
- Now take the same product as in question 2 and explain, in your own words, how the visual element (in this case, the logo) fits in with the brand identity.
The logo of an apple fits the brand identity by its simplicity. It is easy to look at, easy to remember. The logo is friendly, and this is how Apple wants to be seen as a brand, they focus on making customers satisfied and happy, and serving them with the newest technology. The logo is minimalistic and has an elegant feel to it. The same goes for their products, they are elegant looking and minimalistic, less is more. The logo is futuristic in the way it uses simple lines, no clutter and unnecessary information. The same goes for their products; they are high tech, and feature the newest apps and gadgets.
There are number of stories about what the apple symbols, some says that the designer was inspired of the story of Alan Turning. The apple logo was created by Rob Janoff, he was given no specific brief from Steve Jobs. He made the Apple logo with a bite-mark for scale purpose, so the apple wouldn’t look like a cherry. The apple doesn’t have any hidden meaning, but I think it’s simple and easy, and the design represents the Apple Company very well. Their products are easy to use, the apple reflects that. The apple is something that everyone can rely to, it’s not mystical, and it is clean and direct. The logo is a logomark with few colors.