Learning Activity – Pace and Contrast

28. October 2016 Uncategorised 0
Learning Activity – Pace and Contrast

Compare the design (in terms of pace and contrast) of an online magazine, blog or website to that of a printed magazine, book or journal.

  1. What differences can you see between the kinds of design strategies used in the two formats?
  2. Write down your findings and upload it to WordPress.

I choose for this assignment to use the same magazine as I used in the Learning Activity – Basic Principles of Layout. I compared there magazine to their webpage.
In the magazine they use different layouts on their spreads, to set the pace and direct the reader’s attention in the direction they want. Compared to their website, which has a more linear layout; image, text, image text and so on as you scroll down their page. In the magazine they use contrast in fonts to emphasize important pieces of text and quotes to make them more interesting. On the webpage there is not much contrast in layout of the text except a few places where important text is set in bold and headlines. As webpages often are built on templates, they can’t have much variation in their layouts, and content have to be easily found. A printed magazine however, is free to change layouts on every page, and the reader can easily skip forward and backwards to read the sections he/she wants whenever he/she wants. Content is much more easily found in a magazine, as you have a limited number of pages to browse through.

From webpage