Learning Activity – Create a Logo

Learning Activity – Create a Logo

Learning Activity – Create a Logo

 
Learning Activity – Create a Logo  
Practical assignment (observation and analysis)  
Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

  1. Exploration
    Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
  2. Focus
    Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
  3. Construction
    Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
  4. Testing
    Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
  5. Refinement
    Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

KING DOG FOOD LOGO

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