Learning Activity – Preparing for Brand Development
|Preparing for brand development (1 day)|
Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented.
All assignments must be uploaded onto your WordPress blog by the end of the third week of Strategic Design, week 13. (The final deadline is Sunday at midnight.)
Resources and equipment for this week’s learning activities
- Lynda course on Successful Branding by Lorrie Thomas Ross (covered in previous lesson).
- Lynda course on Troika’s ABC Brand Campaign – Start to Finish, by Troika Designs.
- Designing Brand Identity by Wheeler, A.
- Branding, Vaid, H.
- Toothpicks and Logos, Heskett, J.
- Encyclopaedia of Brands and Branding in South Africa 2006 by Affinity Advertising and Publishing.
- Adobe Photoshop
- Adobe InDesign
The artists key attributes are the creation of electronic dance music inspired by acts like Tangerine Dream, Pink Floyd, Depeche Mode and Röyksopp
Releasing self produced electronic music, and signing other artist to the label, and become a growing label and artist
Based locally in Norway. With the right marketing, it should be possible to gain an audience. It is also close to Denmark, Germany, France, where this kind of music is more popular.
Investors. Studio and music equipment is expensive, so investments are necessary. And to keep investors happy, I need to sell music, both my own, and produced for others, by renting out studio time. Listenesres must also be kept happy, so that they will continue to stream and buy music, and come to shows.
It will appeal to a mature audience, who remember the 80’s and beginning of electronic music, and be attractive to listen to music and invest.
Target audience are grownups who enjoy listen to music, and especial electronic music. These are people who remember the 80s, and appreciate the electronic sound. Kids who listen to chart music is not the target group