Week 19 – Learning Activity – Planning a Fashion Shoot

19. December 2017 Uncategorised 0
Week 19 – Learning Activity – Planning a Fashion Shoot

Learning Activity – Planning a Fashion Shoot

Question 1                                                           (1 hrs 30 min)
Written assignment
  • In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.
  • What are the stylist’s duties?
  • List your duties as photographer  
  • What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?
  • Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.
Question 2                                                                   (3 hrs)
Practical assignment
1. Watch the tutorial on Lynda.com: Douglas Kirkland on Photography: Editorial Assignment

  • Plan a Snow White themed fashion shoot.
  • Create a mood board for hair, make-up and fashion.
  • Create a storyboard
  • Create a shot list
  • Create a timeline for the shoot day
Question 3                                                                       (4 hrs)
Optional practical assignment
If you have the resources, find a friend or family member who will fit the theme and a friend who is willing to do the model’s make-up and hair. Scout out a location and execute your shoot. It doesn’t have to be as detailed as we discussed above, it is just a way for you to get a feel of what a fashion shoot will be like. Publish your pictures with your assignment.

Due dates

This Learning Activity must be published on your WordPress blog by the end of the week before Sunday midnight.

Please note

You must complete 80% of the Learning Activities in order to pass this course.

Resources and equipment

  • Fashion magazines
  • Lynda tutorial: Douglas Kirkland on Photography: Editorial Assignment by Douglas Kirkland (41m)
  • Pen and paper
  • Fashion websites
  • Photographic equipment (for optional question)
  • Model (for optional question)
  • Make-up artist and hair stylist (for optional question)

 

Question 1:

  • In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.

I wrote this longer than I should below, but in short terms listed I would:

♥  Have a concept
♥ Know the client
♥ Do the client have any special requirements
♥ Make a mood board
♥ Always communicate with the client, and my team
♥ Make a story board – with sketches
♥ Find a location – Location Scouting
♥ Make a shotlist  – a list that organizes your day
♥ Plan Location
♥ Plan the lighting
♥ Plan time for the shoot, and how long
♥ Shoose a model for the photoshoot
♥ Know and plan the budget
♥ Make a time Schedule
♥  Make necessary bookings and permissions.
♥  Book the model and your crew.
♥  Plan food or snacks, and maybe relaxing entertainment like music on the set. Figure out if the shoot is small or big.

 

I would have a concept when I planned a photo-shoot, and I would have a location in mind, that suited the concept. I would learn as much as I could about the subject being photographed. I would pack my gear.

It is important to know: Who the client is, why they want or need to have a photo-shoot, do they have any special requirements, and do the client have a concept. I would out from the concept create a mood board with all of my ideas for the shoot; this will help me communicate with my client if I am on the right track, or if I should change anything. It is really important that the customer and I as a photographer have a good dialog through the whole process. The mood board helps me if I am using a stylist, make-up artist, hairdresser or about the location. I can make a mood board especially for the hairdresser or the other people involved, so they know what to do, and one for the makeup artist, so that everything is well planned before we start shooting. 

I would make myself a storyboard with some rough sketches; this will help me visualize the shoot before the actual photo-shoot. The better i do this storyboard, the better the production will be. Good planning is important, so that anyone involved with the project feel that they know what to do on the actual photo-shoot day, and don’t feel lost. You can still be creative and have fun, this is only a guide. A storyboard helps me communicate my vision to the other members of my team. 

After this is in place I would go looking for the right location, and I would take my rough sketches with me and my camera. This is called: location scouting. Why would I bring my camera, this is for taking photos of the locations, to find the best suited one for the actual project, so I can plan where I will be shooting at. You can look for special interesting elements that enhance your photo in mind, when having the photo-shoot; it is all about telling a story. 

After that I would make a shotlist, a shotlist is a list that organizes your day and helps you to not forget important details. It is very important to know what equipment you will bring, and what you will use on shooting day. This is good to make after you have finished your storyboard and location hunting. The list will also include which persons is working on set, like who is the model, who is my assistant etc. , where the shoot will be at, what kind of shots am I going take, and what equipment do I need, and of course when the shoot starts, and how much time we have.

It is important to find a model that suits the project, and the model should be chosen carefully, because the model has to suit the brand and the concept. It is important that the photographer and the stylist work close together and work on the idea together beforehand of the photo-shoot. 

 

  • What are the stylist’s duties?

♥ The stylist is in charge of the costumes and props.
♥ They are great contributors to the idea behind the developing of the idea. 
♥ They know the latest trends in fashion.
♥ They are responsible for all the costumes, accessories, and props to arrive to the shooting location in the right time, and that everything fits the model.
♥ They have the responsibility of having the right accessories to the right clothing, and they are responsible for coordinating the costume changes.

The same goes for the hair stylist and the makeup artist.

 

  • List your duties as photographer 

♥  Create a time schedule – give it to the team involved many days before the shoot
♥  Taking the photos
♥  Plan the shoot with – mood board, story board, shot list, find location, plan the lighting
♥  Book the model (if the client haven’t done so or don’t have any models in mind)
♥  Set up my crew
♥  Bring the photographic gear and plan the gear for the shoot

♥  While shooting I have to look at that everything fits the consept, like; the model and the lighting, the location and the clothing, that everything works good toghether.

♥  To ensure that the model is confertable, and that he/she looks their best while shooting, to do this it is important that I communicate well with the stylist and the makeup artist.

♥  Have control over my crew, that they are focused on their job, even after they have done their job with the model. This can be fixing the hair if it gets messy, or to do a retouch of the makeup, always making shure that the model is looking good under the photoshoot.

♥  Direct the model, so that the model fits the concept and storyboard.
♥  Guide the model to explore feelings and emotions that are related to the brief.
♥  To add something unique to the photograph, but still suits the brief and concept.
♥  Find out as much as possible about the model, like fears and likes.
♥  Find out about the models attitude towards their work, and how the model in general.
♥  To guide and help the model to reach their own potential.
♥  To frame the model in a flattering way, the photographer have the responsibility to find the right shooting angle.
♥  To keep the crew informed about the time schedule, to have a good dialog with them, and to push them to finish their tasks on time.
♥  To influence a good atmosphere on the photo-shoot set.
♥  It is the photographers task to keep the shoot progressing in an orderly manner.

 

  • What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?

I would bring along, as I read equipment as photographic gear, I would bring:

♥  My camera NikonD7200, and my spare camera, so if something went wrong, I could still do the shoot.
♥  I would bring my memory cards, and some extras, I have to card holders in my camera, so they would be empty and clear to do shooting.
♥  I would bring a battery charger and an extra battery to my camera.

♥  I would bring different lenses, but the one’s I think I would have used for this particular photo-shoot is my Tamron 90mm Macro lens, this is also a perfect lens for portrait shooting. I think I would also use my Sigma 530mm and my Nikon 18-105mm. I don’t have a wide angle, but if I had one, I would have brought it with me.

♥ I would bring a light set with my soft boxes and diffuser.
♥  I would bring my story board with my sketches and my time schedule.
♥  If I could have an assistant, I would have brought that with me.
♥  I would have really liked to bring along stylist and makeup artist.
♥  Of course a model
♥  Light meter
♥  A tripod
♥  Reflector in different colors – White, silver and gold
♥  It is better to bring to much gear, than to little, because when you stand there at the location and are doing the shoot, You can’t just say “Oh darn, I don’t have this or that”, that would be very unprofessional.­­


  • Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

 

Fashion Spread – 01

Concept:

The concept here I think was the ‘Feeling of the sun’, a golden light, but looking natural, like a queen of the sun. The colors of the clothing are neutral with brown elements, and clean lines. In the first picture you can see that the model has wind in her hair, and by looking at the light, you see that it is casting shadows in her face and at her clothing, it looks like the location is outside. They have played with natural light, and the model doesn’t have much make up on, so the look they have went for her is a natural earthy warm look, and I think the concept is ‘The Sun’, almost portraying her as a queen of the sunlight, with her natural beauty and warm toned skin. This could be an ad for summer or spring fashion. In the second picture it looks like they have done the shoot in a studio, but still here playing with soft light to get that warm feeling.

Equipment:

In both of the pictures, I think they have used a portrait object on the camera, and of course they have used a camera. I think they have used a golden reflector, to give the warm glow, in both of the pictures, but especially in the first picture outside. To do this they would need a person to hold the reflector or they maybe had a stand that could hold the reflector while shooting. Maybe they used a wind machine in the first image, or it could be that they did the shoot on a windy day. They have also taken the advantage of natural lighting in the first image, maybe they have used some soft boxes, but as I can see it, they wouldn’t have to use it. In the second image they have taken the shoot inside a studio. It looks like the photographer has bent down to take the image, so it doesn’t look like that the photographer have used a tripod to capture the image. But a tripod would be useful to have any how, so I think the photographer have brought that with him/her.

The shoot done inside the studio, I think they have used a colored beige/warm soft brown background. As mentioned earlier, I believe they have used soft boxes for this shoot, to give the nice warm soft light on the model.  A light meter would also come in handy, so maybe they have used that for both of the shoots.

The neutral and warm background in the studio certainly helped with the clean warm look. Because there isn’t any other objects in the picture other than the model, it makes her stand out, her posture, beauty and yellow clothing all enhances the royal feeling of the photo, and with some work with Photoshop or Lightroom after the photo shoot, the photographer could enhance the warm tones even more, and create this natural softness to the image.

For the shoot outside, I think if this was the look that they wanted, the background wasn’t that important, except for finding a place with warm tones, maybe a sandy beach, or mountain/desert view. Since the focus was on the sunlight I believe it was important to choose a sunny day for this shoot. The wind they could replace with a wind machine, but down at the ocean, the wind almost always blows, so this would be a perfect location for that kind of shoot.

I believe that they have used a makeup artist and a stylist for this shoot, along with assistants to make sure everything goes smooth. I believe that they have brought with them extra objectives, maybe a spare camera, memory cards etc. as written earlier in question one.


Question 2:
I have watched  the tutorial on Lynda.com: Douglas Kirkland on Photography: Editorial Assignment

The theme and concept for my Snow white photo shoot, is of course influenced by the fairy tale of snow white, but with a modern twist. The concept for this shoot is: Snow White, a modern bohem fashion princess living in a sunny city. This fashion princess has long red hair, pale skin, maybe with freckles, and her clothing is modern boho chic and bohemian style.

Story/mood: 

In this photo shoot we will play with expressions with the model, but it is important that the feeling of the shoot is going to be meditative and beautiful, but not with a lot of smiles. The images are going to make you think, and make the viewer to think. The apple is a symbol of how people “sleep” in this society, how people are influenced by commercials, and live they’re life feeling that they need “this or that”. The Snow white princess holds the apple and is considering if she should eat the apple or not, and time freezes around her. The apple is a symbol of the busy world around her, if she takes the bite, she will be one of “them – the other people walking by her”, or should she not eat the apple, and stay unique. This truly comes out when she looks inside the shopping window.

Mood board hair:

Images found on www.pinterest.com

Mood board makeup:

Images found on www.pinterest.com

Style mood board:

Images found on www.pinterest.com

 

Storyboard:

Shotlist

Location:
The photoshoot is taking place in a busy pedestrian zone – Outside a coffie shop with a lot of people – and looking inside a shopping window in a busy street with a lot of people. All of this can be done in Karl Johans gate in Oslo.
– The shoot can take place a cloudy day – but not with to much sun, that will cast a lot of shadows.

Equipment:

Nikon D7200
An Extra camera – Nikon D3200
Memory cards
Battery
Tripod
Reflector

Camera lenses :
– Nikon 18-105mm
– Tamron 90mm
– Sigma 30mm

Light meter
Computer

Scenery props:
Red apples

Team:

Photographer: Toril Sørlie
Model
Reflector assistant
Makeup/hair artist
Stylist – costume manager
Assistant – making shore everyone have what they need, keeping track with time, food lunch responsible etc.

Photo shoot scenes:

  1. Model walking in the middle of the pedestrian zone barefoot or with sandals, holding her apple, while people are walking by her. They will be blurred out, and the model will stay in focus, like she is the Snow white fashion princess walking amongst them. She will stand out from the crowd, but it is important the crowd doesn’t notice her, they are just walking by her. I will try to get that royal look.
  2. In scene two, the model sits outside a coffee shop relaxing, and thinking, while holding her apple, looking at her apple, and thinking should or should she not eat it. While other people in the background are enjoying their time at the coffee shop, not noticing her.
  3. In this shoot the model will stand in front of a fashion shop looking inside the window at theyre display. She will look inside the window holding her apple, this will be a close-up shot. But the shoot will also be done from a little further distanse, and you can clearly see the model holding her apple down at her side, but the apple will be visible.

Timeline:

Makeup and hair with costume will be taking place early, before the shoot actually starts, but the hair/make-up and stylist will be joining the shoot, making shore everything is in place. While they are doing what they should with the model, I will talk to the model, making shore she feels comfortable, and knows the concept. My assistant will make shore of coffee and drinks to everyone and breakfast etc. Since this is happening early in the morning, I will make shore that we can use a restroom, and have a place where this can be done, since the shoot is happening in the pedestrian zone, there will be plenty of places near the shoot location. 

By doing it this way, I can take some test images before the actual shoot. The shoot will be taking place in the spring/early summer, but the shoot could also be done now in the winter time. It will any how have the same effect in the images, but there will be more people out in the spring/summer, since they play an important role in the photo shoot, but, if we take the shoot now in the winter time, she will stand out even more with her boho chic style, long red hair and red apple, in the middle of the winter dressed people.  

  • 08.00-08.30 – Meeting point – Introduction – Coffee/breakfast everyone 
  • 08.30 – 09.30 – Make-up and hair
  • 09.30 – 10.00 – Stylist/costume manager
  • 10.00 – 10.30 – First shoot in the middle of the pedestrian zone
  • 10.30 – 11.15 – Walking to second location. Test photos/photo shoot at coffee shop
  • 11.15 – 12.00 – Lunch – Touchup makeup and hair – at coffee shop.
  • 12.00 – 12.45 – Walking to third location – Test shoot/photo shoot.
  • 12.45 – 13.00 – Wrap up – Finish.

Question 3

This task was so fun, and here you can see some of my images that I took from this photo shoot. 

The Innocent modern day Snow White Princess


ISO: 800
f/5.3
Flash: None
1/15 Sec


The not so innocent princess – Is she the witch tempting you with that apple? You decide.


ISO: 800
f/5.3
Flash: None
1/25 Sec

I didn’t have a makeup-artist or stylist for this shoot, so I planned the shoot carefully with my model before the shoot what she would bring with her, and what makeup to wear. I used my sister as a model for this shoot. My idea for this shoot was to take some sophisticated images with a boho chic dress, simple make-up but with deep red lips, and only use a red apple as prop. We also used a work stair case as a prop for this shoot. Location was inside a rustic booth inside an apartment. This booth was white and cramped, but gave me the expression I was after in the images. Since this was inside, and there were no windows with light, I brought my Lastolight soft box with me.

I wanted to take some up-close images with her holding the apple, and looking innocent, like a princess, but in some images I wanted her to look like if; is she the witch that wants to give you the apple, or is she the innocent princess. I like playing around like that, and make the viewer of the images wonder and think twice. We played a lot with different postures, and had a lot of fun doing this shoot.

Even though the photo shoot was with my sister, I believe it was important that we did good planning, I told her about the concept and location in advance, and we talked about the clothing, hair and make-up, she brought that with her. I brought the props. We used maybe between 20-30 minutes on the shoot, that included changing and setting up everything.

After the photo shoot I have worked with the images in Photoshop, I opend them in Adobe Bridge, and worked with them first in Camera Raw in Photoshop. I have worked with the lighting; I have enhanced the redness of her lips and the apple. I have added a Sepia photo filter 53% to give that toned down and harmonic touch. I have removed as much blue color I could in the pictures, and removed all of the aqua. Her dress was grey, but with the lighting it looked much bluer after the shoot, so that’s the reason I toned the blue down. It also made the walls whiter, and her dress kept the correct color. With too much blue in the images, the vignette didn’t look good at all, so that was also another reason. My sister is very brown, but in the images she looked more orange, so I toned down the yellow and orange.  I have used masking and several layers to enhance the apple to the correct redness; I have also enhanced my models green eyes and sharpened them. All pictures were taken with my Nikon D7200 with my Nikon lens 18 – 105mm. I didn’t use a tripod for this shoot, I took several images in different angles, and where depended on the ability to move around.