Week 19 – Learning Activity – Planning a Fashion Shoot

19. December 2017 Uncategorised 0
Week 19 – Learning Activity – Planning a Fashion Shoot
Learning Activity – Planning a Fashion Shoot Question 1                                                           (1 hrs 30 min) Written assignment In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do. What are the stylist’s duties? List your duties as photographer   What equipment would ...

Learning Activity – Preparing for Brand Development

06. November 2017 Uncategorised 0
Learning Activity – Preparing for Brand Development
Learning Activity – Preparing for Brand Development Preparing for brand development                             (1 day) Refer to the Brand Brief Schematic on p.121 and write, in detail, the following about your client from Assignment 1: Attributes Vision and mission Key products or services – list these in detail Key competitors – list three Competitive advantage Key stakeholders Value proposition ...

Learning Activity – A personal survey

06. November 2017 Uncategorised 0
Learning Activity – A personal survey
Learning Activity – A personal survey A personal survey                                                     (1 day) Having read the basics of surveys in detail, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or ...

Learning Activity – the Components of Visual Identity

31. October 2017 Uncategorised 0
Learning Activity – the Components of Visual Identity
  Learning Activity – the Components of Visual Identity Watch the video on Lynda on the design of typography: Logotype Design with Doyald Young. Practical assignment 2 Getting to grips with the components of visual identity (4 hrs) Name the three most important components of visual identity. Describe the difference between logotype and signature. Using Kuler create ...

Learning Activity – A Knack for Names

31. October 2017 Uncategorised 0
Learning Activity – A Knack for Names
  Learning Activity – A Knack for Names A knack for names                               1-2 hrs                     Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in ...

Learning Activity – Having fun with brand identity

23. October 2017 Uncategorised 0
Design strategy takes form in life Watch the movie “The Greatest Movie Ever Sold” (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answer the following questions: Having fun with brand identity                                2 days Do you think the movie provides insight or detail into what drives product placement in entertainment? If ...

Learning Activity – Acquainting yourself with the work process

23. October 2017 Uncategorised 0
Acquainting yourself with the work process            4 hrs Consider the different steps in the work process and answer the following questions in writing: Conduct research Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?) Clarify the strategy What do ...

Learning Activity – Shooting in Low-Light Conditions

16. October 2017 Uncategorised 0
Learning Activity – Shooting in Low-Light Conditions
Learning Activity – Shooting in Low-Light Conditions Question 1 Written assignment                                              (4 hrs) Describe the steps that you will take to ensure that you take a high quality photograph in low light conditions. Refer to exposure, lenses, tripods, colour temperature, flash and ISO. Your answer should be a minimum of 350 words. Question 2 Practical assignment                                          (1,5 ...

Learning Activity – Fun With Slow Shutter Speeds

16. October 2017 Uncategorised 0
Learning Activity – Fun With Slow Shutter Speeds
Learning Activity – Fun With Slow Shutter Speeds During this assignment you will get familiar with working in a darker environment and how it affects buildings and people while using slow shutter speed.   Learning Activity: Fun with slow shutter speeds (1 day) 1. Wait until it’s almost dark outside. Take your camera and go and ...

Learning Activity – Mastering the Art of Product Photography

09. October 2017 Uncategorised 0
Learning Activity – Mastering the Art of Product Photography
Question 1                                                      Written assignment (Research and analysis)                      (1 hour) Draw up a list of the most important aspects of a product photograph. Refer to shadows, lighting, quality, ISO and editing in your answer. Mention at least five things.  Question 2                                                                                                     Practical assignment                                                            (6 hours) Make your own DIY light tent. Take product photographs ...